Who we are
Our mission is to create moments that people remember, stories for them to share and empower participation. We believe our experiential solutions fuel curiosity, incite wonder, and extend beyond brand touchpoints.
El Casa Clásico
Celebrating NIVEA Men’s partnership with Real Madrid, we created an immersive, custom fabricated barbershop that allowed fans to try NIVEA products and show their team spirit.View case study
E. & J. GALLO WINERY
With four complex wines to sample, our specialized training informed customers and led to an impressive purchase-to-conversion rate.View case study
SKINNY COW® COFFEE NAPS
With a quick two-month turnaround, we created a unique sampling program that introduced Skinny Cow's new line of iced coffee drinks while staying true to their creative positioning.View case study
EL DÍA DE LOS MUERTOS
From authentic altars to recorded séances, we immersed Netflix within the Día de los Muertos celebration to honor some of the most popular deceased Netflix characters.View case study
Immerse consumers in the world of your brand through an exciting, customized activation.
Turn initial connections into long-time relationships and gain brand loyalists while generating sales lifts.
We help you create a direct connection with your consumers and allow them to experience the best parts of your brand.
Create effective activations by speaking to the unique nuances of diverse audiences.
Great work is a partnership
Let's TalkContact us
WE ARE SFG
While SFG is the new acronym on the block, it’s made up of a wealth of experience. We combined award-winning teams of venue based sampling, experiential event and agency services experts from Brand Connections and The Sunflower Group into one team.
Eventus, an Advantage Solutions multicultural marketing agency has also become an SFG company. Eventus will be keeping their brand name and talented staff, while offering full-service experiential and shopper marketing services that speak to the unique nuances of general and multicultural audiences.
By uniting experts from multiple complementary disciplines, SFG allows companies to immerse consumers within the world of their brand through authentic one-to-one engagements.X