Make a Human Connection with INSIGHT-DRIVEN Sampling

In the world of marketing, nothing changes a consumer’s mind faster than a product sample. No matter how many puppies you stuff into a Super Bowl commercial, it can’t take a product from unknown to “Oh my God, this is my new favorite snack,” but a sample can.

At SFG, we know that the mindset of a shopper in the grocery store aisle is wildly different than a tourist walking through Times Square, so we tailor our approach to the environment. It’s not just being in the right place at the right time, it’s also sampling the right way to make a meaningful connection.

Retail Sampling

Sampling in the grocery store is like nowhere else in the world. Not only is it the one-yard line before a consumer’s shopping cart, but it’s also a location filled with history and expectations. Many people grew up getting grocery store samples, and it’s now their favorite part of stepping foot in a store. At the Sunflower Group, we tap into that nostalgia to sample products in a fresh, yet familiar way that maximizes your return.

In-market sampling

Whether it’s the hottest music festival, a packed sports stadium, or a renegade street festival, in-market sampling is the perfect way to connect directly to consumers. With custom build-outs for each location, we’ll perfectly tailor your experience to gain consumers’ attention.

Lifestyle Sampling

From gyms to spas and even hotel rooms, lifestyle locations turn your sample into a miniature gift. With access to the world's largest lifestyle sampling network, we can provide your products at the perfect location.


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