Program Overview
With the release of Disney•Pixar’s highly anticipated film Finding Dory, we created a game that featured the two beloved brands. The Juicy Juice® Instant Win Game worked alongside specially marked bottles of Juicy Juice to give consumers the chance to win tickets to see the new film.
Challenge
After the success of the original Finding Nemo film, expectations for this bold partnership were at an all-time high. We were tasked to develop an exciting promotional tie-in for the latest film that would drive sales of Juicy Juice and social engagement while fitting within established Disney•Pixar guidelines.
Our Solution
Backed by a combination of social promotion, media, and PR, we created a campaign that would give thousands of families the chance to win tickets to see Finding Dory. Customers were directed to enter codes found on specially marked Juicy Juice products for their chance to win tickets or free Juicy Juice products. To ensure that everyone went home a winner, we provided a downloadable Juicy Juice activity book to all entrants.
Results
With nearly 500,000 entries and 45,000 new database opt-ins, the promotion exceeded expectations. Overall, the promotion garnered more than two million social impressions and 2.3 million website impressions. The promotion proved to be an effective element of the partnership with the hit film.
